In attending to consumption as a defining feature of life in Western societies, existing consumer research has tended to envisage, construct and reproduce ‘the consumer’ as either enthusiastically embracing the delights of the market, or as actively resisting or rebelling agains…
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The grunge music genre broke into mainstream radio in 1991 with the release of Nirvana’s single “Smells Like Teen Spirit” and their album, Nevermind. The movement’s unprecedented popularity exposed a community of young musicians in Seattle, Washington whose music became cast as …