This thesis investigates the underlying mechanisms and processes that shape sport sponsorship in Cyprus. A systematic review of the international sport sponsorship literature (1980-2009) is undertaken and used as the guide for the qualitative empirical study concentrating on foo…
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In this dissertation, I address the question on whether, how and the extent to which present day globalization is persistently American. I do so through a comparative case study: examining the history of Coca Cola and McDonald’s – the most popular conveyors of a global America –…