Thesiss

Scope and method of study. This mail-based study empirically examined the potential influence of national culture on executives' approach to business strategy development. A total of 207 executives of upper-scale hotels from the U.S.A., Malaysia, Thailand and Turkey participated…

This study focuses on Arab Americans' entrepreneurial success. It is a qualitative study using the phenomenological approach. The problem addresses the lack of ability to comprehend the importance of the marketing strategy required for success. In this inductive approach, 10 suc…

Today, traditional loyalty systems are insufficient to meet the needs of users. The users need to stay within the loyalty system for a long time and accumulate points in order to win prizes and besides, the rewards they receive may be out of their interest. In addition, users us…