Thesiss

This study looked at the perceptions of Black South African businesspersons and opinions on Foreign Direct Investment in South Africa. The study was based on mass media effects and stereotyping theories. We administered a questionnaire to a purposive sample of 361 college studen…

Scope and method of study. The purpose of this study was to examine the relationship between Singaporean college students' attitudes toward America and three mass mediated inputs (U.S. entertainment, U.S. multinational advertising and U.S. government sponsored communication). Pa…

Relatively little is known about media use and habits in Egypt. This study addresses this issue by combining expectancy-value theory and the uses and gratifications approach to investigate media consumption attitudes and behaviors among Egyptian faculty members. Specifically, th…