Thesiss

This research is based on an agreed definition approved by the European Social Marketing Association (ESMA), Australian Association of Social Marketing (AASM), and the International Social Marketing Association (ISMA). It acknowledges that the creation of effective partnerships …

This doctoral research aims to investigate the reputation building process of companies and to examine the applicability of western-developed theories about the uses of corporate reputation in a non-western context. It is the first study that synthesises three theories (value cr…

Considering which Spain happened to be a receiving of external investment to an investing country in the foreign, the interest arises to investigate the effect that this exit to the outside generates in the companies acquired in a third country. In this context, it has been sele…