Thesiss

The main research question of this dissertation is how attitudinal factors like investor engagement, commercialization and tradition in football influence attitudes towards football clubs with different backgrounds. Borussia Dortmund was examined as an example of a traditional c…

The purpose of this study was to examine the combined influence of country-ofmanufacture (COM) and brand image on consumers' product evaluation (cognitive component), product-specific attitudes (affective component), and purchase intention (behavioral component) of hybrid sports…

A comprehensive model was proposed to explain the relative importance of country-of-manufacturer (COM) and brand image on product evaluation, attitudes, and purchase intention for hybrid products on the basis of quality dimensions identified in the current study (ease of use, de…

This doctoral research aims to investigate the reputation building process of companies and to examine the applicability of western-developed theories about the uses of corporate reputation in a non-western context. It is the first study that synthesises three theories (value cr…

The focus of this study is the role and function of country of origin (COO) in the creation and communication of the brand identities of Scottish premium/luxury brands. It applies the identity concept which is well developed in the branding literature to the COO literature where…

This study explores the effect of country-of-origin information on two aspects of brand image: quality perceptions and purchase decisions of consumers regarding foreign products. Mavi Jeans, a Turkish jean brand which is currently being distributed in the U.S. market, was used a…

Günümüzde yaşanan globalleşme süreci ile birlikte yerel pazarlar yerini küresel pazarlara bırakmaya başlamıştır. Bu durum işletmeler arasında yoğun rekabet ortamını beraberinde getirmiştir. Oluşan bu yoğun rekabet ortamında işletmelerin varlığını sürdürebilmesi ve hedeflediği pa…

It is argued that there is a need to extend our understanding and knowledge of the magnitude to which the elements of corporate visual identity (CVI) are perceived as the communicators of brand personality and hence corporate image, by the consumers. This thesis extends the know…

Her insan doğduğu andan itibaren sosyal yaşamın bir parçası halindedir. İnsanlar, çevresiyle iletişim halinde olduğu sürece, sosyal bir çevre içerisinde kendilerini farklı kılan bir kimlikle ifade etme ihtiyacı hissetmişlerdir. Bu farklılaşma ihtiyacı insanlarda olduğu gibi kuru…