A experiência turística é uma combinação complexa de fatores da qual resulta a formação de uma perceção holística e pessoal. A literatura descreve a experiência em sítios patrimoniais como um processo influenciado pela ação de elementos de natureza cognitiva e emocional do qual …
"17" Result
Sort By:
There is a significant interest in harnessing the available flexibility that exists on the demand side of the distribution energy systems by implementing energy storage or demand response programs. Appropriate choices regarding technical design parameters, involvement of flexibi…
1.1 Overview Many traits of economic agents are well studied and understood by psychologists that are yet to be captured by economic theory. This thesis, in the field of behavioral economics, is yet another attempt at unifying the different approaches of the two well-established…
A comprehensive model was proposed to explain the relative importance of country-of-manufacturer (COM) and brand image on product evaluation, attitudes, and purchase intention for hybrid products on the basis of quality dimensions identified in the current study (ease of use, de…
This research studies the reasons that give rise to buyers' desire to negotiate with sellers in retail markets. This research also studies the role of buyer-seller negotiations in influencing customers' satisfaction with the buying process and their enjoyment during the process.…
Chinese newly rich consumers have gained substantial power in the luxury sector through their conspicuous consumption. Chinese consumers’ lack of cultural capital and inexperience in the purchase and use of material commodities in the luxury consumption field has led many to ass…
This research seeks to address the issue of media consumption and the formation of diaspora identity within second and third generation British-born residents of Pakistani origin. In recent years there has been much debate centred on this group within the context of domestic and…
Krizler ile birlikte tüketicilerin hayatında yaşanan köklü değişimler, bireylerin tüketim alışkanlıklarını da değiştirmektedir. Tutum ve davranışları değişen tüketiciler için artık tüketici davranışlarını kriz öncesindeki haliyle açıklayan literatür yetersiz kalmaktadır. Bununla…
During the past three decades, the apparel industry has witnessed great changes in market, consumer demand, and technology. As a result, new marketing and manufacturing strategies have been implemented to meet these changes. Although some studies have investigated mass customiza…
This research will help marketers seeking to sell their products in other countries and striving to maintain a high level of customer satisfaction compared to the competition. This goal cannot be obtained without a clear understanding of factors contributing to the generation of…
Lokasyon bazlı pazarlama günümüzde kullanılan modern pazarlama yöntemlerinden biri olarak karşımıza çıkmaktadır. Teknolojinin her geçen gün gelişmesiyle birlikte mobil araçlar aracılığı ile kullanılan mobil uygulamalar, sahip olduğu olanaklarla çok boyutlu bir iletişimi tüketici…
Günümüzde tüketicilerin beklentileri, bir ürün veya hizmetin fonksiyonel faydasının yanında deneyim yaşamak, bir sınıfa ait olmak, duygusal tatmin elde etmek gibi daha soyut özellikler taşımaktadır. Markaların uzun vadede tüketici bağlılığı yaratması için deneyim oldukça önemlid…
Tüketici davranışlarını inceleyen birçok çalışma yapılmış ve bireylerin satın alma niyetlerini etkileyen birçok faktör belirlenmiştir. Bu faktörlerden bir tanesi de bireylerin dini inançlardır. İnançları doğrultusunda tüketim tercihlerini gerçekleştiren dindarlık düzeyleri yükse…
The first objective of the dissertation is to test for price asymmetry in several important agricultural product markets: beef, pork, poultry, eggs, potatoes, tomatoes and lemons. Studies by other economists suggest that evidence on the presence of asymmetric price adjustment is…
By exploring traditional tribes’ consumption practices within a modernising tribal society, this thesis identifies and examines how tribal customs are embodied and used to affirm tribal identities in Kenya. This thesis explores how and why consumption is used to express individu…
As the use of the Internet has evolved over the past few decades, digital advertising has become an increasingly important part of how firms reach their consumers. Since 1996, digital advertising spending has increased from 30 million to over 35 billion in 2019 (PwC & IAB, 2020)…