1.1 Overview Many traits of economic agents are well studied and understood by psychologists that are yet to be captured by economic theory. This thesis, in the field of behavioral economics, is yet another attempt at unifying the different approaches of the two well-established…
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This study investigated the importance of various factors that might inhibit online shopping transactions in the country of Jordan. Focus was placed on the role of privacy and security of information requested for transactions as well as accompanying risks. This focus was modele…
The primary objective of this thesis is to explore the influence of products' aesthetic forms on consumer preferences for utilitarian or hedonic attributes. By operationalizing aesthetic form through visual congruity, this research used a discrete choice methodology to predict v…
Two multi-brand models of consumer brand choice behavior have emerged and have been tested over the years and in a number of countries. The Brisoux-Laroche brand categorization model permits one to predict consumer brand choice by knowing the focal brand's location in a certain …
This project examines the effect of COO on consumer expectation of service quality. More specifically, the study addresses the value of “Country-Of-Origin” in shaping North American consumers' perception of a country that has been subjected to negative political characterization…
The rapid growth of relationship marketing specifically in perspective of individual consumer has led to an increased focus on facets of consumer behavioral intentions as the successful relational exchange outcome. The purpose of this study was to determine whether consumer trus…
Consumer purchases in many markets are characterized by a choice between many firms and a long-term relationship with the firm selected. This thesis addresses the source of these relationships and the impact of accrued experiences on future purchase choices. Chapter 1 defines a …
Body colouration in tilapia is an important trait affecting consumer preference. In the Nile tilapia (Oreochromis niloticus), there are three colour variants which are normal (wild type), red and blond. In some countries, the red variant is important and reaches higher prices in…
This interpretive consumer research study interrogates the idea that people turn to consumption as a means of self-determination. Proceeding from the understanding that the consumer enacts the development of their identity within the marketplace, it takes as its subject those in…
The primary goal of the VALS analysis was to identify natural groups within a set of data in order to describe a certain lifestyle. Variables that are used to create clusters are anticipated values of lifestyle factors (activity, fashion, practice, tradition, theory and indiffer…
The concept of customer co-production has been mentioned in the marketing literature on several occasions. The lack of a clear definition and the poor operationalization in previous literature stimulated the interest to investigate it as a growing marketing concept. This dissert…
Krizler ile birlikte tüketicilerin hayatında yaşanan köklü değişimler, bireylerin tüketim alışkanlıklarını da değiştirmektedir. Tutum ve davranışları değişen tüketiciler için artık tüketici davranışlarını kriz öncesindeki haliyle açıklayan literatür yetersiz kalmaktadır. Bununla…
Lagos and Benin City are rapidly growing metropolitan areas with urban water markets, where multiple suppliers compete with a state-run water utility. The lack of household access to potable water is a major problem throughout the study area. While the literature on urban servic…
The problem . The purpose of this research was a cross-cultural study of automobile customers' perceptions about the extent to which Internet use will reduce the traditional channels of distribution in the automobile industry between the U.S. and Turkey. Customer satisfaction wa…
Consumer procrastination is an understudied phenomenon in marketing. Through three essays, this dissertation extends the knowledge of consumer procrastination by examining dispositional and situational causes of several constructs and behaviors related to procrastination, the su…
Lokasyon bazlı pazarlama günümüzde kullanılan modern pazarlama yöntemlerinden biri olarak karşımıza çıkmaktadır. Teknolojinin her geçen gün gelişmesiyle birlikte mobil araçlar aracılığı ile kullanılan mobil uygulamalar, sahip olduğu olanaklarla çok boyutlu bir iletişimi tüketici…
Sürdürülebilirlik, toplumun ekonomik, sosyal, kurumsal ve çevresel yönlerinin veya boyutlarının sürekliliği ile ilgili sistematik bir kavramdır. Ana konusu sürdürülebilir tüketici davranışları olan bu tez çalışmasında sürdürülebilir tüketici davranışını etkileyen faktörlerin bel…
Tüketici davranışlarını inceleyen birçok çalışma yapılmış ve bireylerin satın alma niyetlerini etkileyen birçok faktör belirlenmiştir. Bu faktörlerden bir tanesi de bireylerin dini inançlardır. İnançları doğrultusunda tüketim tercihlerini gerçekleştiren dindarlık düzeyleri yükse…
In the last three decades many studies have been conducted to show the relationship between country images (Country-of-Origin and Country-of-Manufacture) and consumers' product evaluations. Although some studies found country images affect product evaluations, some other studies…