Thesiss

With the continuous development in computer and communications technology the use of computer aided design in design processes is becoming more commonplace. A wide range of virtual prototyping technologies are currently in development, some of which are commercially viable for u…

The use of brand alliances in general, and cobranding in particular, is on the rise. The objective of this research is to study the evaluation of cobranded products, the mental mechanisms sustaining it ( evaluation process by association versus by attribute ) and the variables t…

In the last three decades many studies have been conducted to show the relationship between country images (Country-of-Origin and Country-of-Manufacture) and consumers' product evaluations. Although some studies found country images affect product evaluations, some other studies…