The central goal of the current thesis was to increase our understanding of how representations of individual faces are built from instances that vary. The prototype effect was used as a tool to probe the nature of our internal face representations. In face recognition, the prot…
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Fire Service commanders work in a very dynamic environment. This research investigated the process they use to make sense and thereby develop understanding of situations during the response to a large-scale emergency. In previous research that investigated decision-making and si…
The use of brand alliances in general, and cobranding in particular, is on the rise. The objective of this research is to study the evaluation of cobranded products, the mental mechanisms sustaining it ( evaluation process by association versus by attribute ) and the variables t…
Decision making is an important cognitive process that can become dysfunctional when exposed to drugs of abuse. Those who suffer from substance use disorders often have increased rates of impulsivity, including delay discounting, a type of impulsivity comprised of magnitude and …