Thesiss

The use of brand alliances in general, and cobranding in particular, is on the rise. The objective of this research is to study the evaluation of cobranded products, the mental mechanisms sustaining it ( evaluation process by association versus by attribute ) and the variables t…

The purpose of this study is to determine the perception employees of the Arkansas Cooperative Extension Service (CES) after participating in a mentoring program. The CES implemented an onboarding program in 2010 which included a yearlong mentoring component for county extension…