The rapid growth of relationship marketing specifically in perspective of individual consumer has led to an increased focus on facets of consumer behavioral intentions as the successful relational exchange outcome. The purpose of this study was to determine whether consumer trus…
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Consumers have increasing choice in food products and within the social environment of today's consumer, the factors of demand are increasingly complex. Food is no longer simply a primary necessity for survival, it is a leisure and family activity, the participation in which, ta…