Thesiss

It is argued that there is a need to extend our understanding and knowledge of the magnitude to which the elements of corporate visual identity (CVI) are perceived as the communicators of brand personality and hence corporate image, by the consumers. This thesis extends the know…

This study aims to understand the impact of attendance and membership decline on consumer behavior in Christian Religious Organizations. This study explores the subjective experiences of twelve participants who are leaders and members of a church considered as a Christian Religi…