Thesiss

After briefly examining the history of trade marks and establishing the theoretical framework of trade mark functions, an analysis from the perspective of semiotics is conducted, viewing the trade mark as a sign. This analysis serves as a tool for the suggestions and conclusions…

Trade marks play a crucial role in our economy. By indicating trade origin, they facilitate the sale of trademarked products as well as signalling information about their quality. However, advancements in advertising enabled trade marks to become powerful tools that attract cons…