"This book provides a comprehensive yet easy-to-read account of current knowledge related to assortment and merchandising decisions. It uncovers the interdependencies between these decisions from the shopper's perspective, and translates academic insights and experience-based ev…
"This book provides a comprehensive yet easy-to-read account of current knowledge related to assortment and merchandising decisions. It uncovers the interdependencies between these decisions from the shopper's perspective, and translates academic insights and experience-based ev…
"This book provides a comprehensive yet easy-to-read account of current knowledge related to assortment and merchandising decisions. It uncovers the interdependencies between these decisions from the shopper's perspective, and translates academic insights and experience-based ev…
"Esta obra introduce el pensamiento en marketing más actual que es el valor al cliente, y que es la fuerza de conducción detrás de cada estrategia de mercado. Es el primer libro que define al marketing con el cliente como el centro de todo, así en cada capítulo desarrolla el val…
Esta obra introduce el pensamiento en marketing más actual que es el valor al cliente, y que es la fuerza de conducción detrás de cada estrategia de mercado. Es el primer libro que define al marketing con el cliente como el centro de todo, así en cada capítulo desarrolla el valo…
Fashion is everywhere. It is now one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, even our mood. This book presents a concise overview of this complex phenomenon.
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers prac…
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers prac…
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers prac…
Annotation
Presented through colour photographs, diagrams of floor layouts and international store case studies, this is a practical reference guide to all aspects of visual merchandising.