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Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling

by Burmann, Christoph, Schade, Michael, Klein, Kristina, Piehler, Rico, Halaszovich, Tilo

0 Type: Book

Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling

by Burmann, Christoph, Halaszovich, Tilo F., Schade, Michael, Klein, Kristina, Piehler, Rico

fromLehrbuch

0 Type: Book

Subjects

(Produktform)Mixed media prod… (2) (Springer Nature Marketing Cl… (2) (Springer Nature Subject Code… (2) (Springer Nature Subject Coll… (2) (Springer Nature Taxonomy)613… (2) (VLB-WN)1785: Hardcover, Soft… (2) Brand Buch (2) Flashcards (2) Marke (2) Marken inrernational (2) Markenauthentizität (2) Markenbotschaft (2) Markencontrolling (2) Markendefinition (2) Markenidentität Buch (2) Markenimage (2) Markenkommunikation (2) Markenmanagement (2) Markenportfolio (2) Markenpositionierung (2) Markenschutz (2) (Zielgruppe)Fachpublikum/ Wis… (1) (Zielgruppe)Upper undergradua… (1) (lcsh)Business (1) (lcsh)Marketing (1) (stw)Markenführung (1) (stw)Theorie (1) Markenführung (1) Markenidentität (1) Markenpolitik (1) Theorie (1) brand (1) lcsh)Branding (Marketing (1)

Contributor

Burmann, Christoph (2) Klein, Kristina (2) Piehler, Rico (2) Schade, Michael (2) Halaszovich, Tilo (1) Halaszovich, Tilo F. (1)

Publisher

Springer Fachmedien Wiesbaden (2) Springer Gabler (2) Springer Fachmedien Wiesbaden… (1)

Year

2021 (2)

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Wise Library has undergone mare trials than one human woman can carry in her heart. Though she's now been granted the powers.

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