This book explains the design thinking approach both for designing new services and delivering the services. This approach itself can be applied to areas other than pure services, because it contains the innovative and intrinsic ingredients that can be applied to any human activ…
Business paradigm shifts are rare. However, the shift to a service-dominant economy and to service-dominant value creation genuinely merits such a designation, both on the surface through the lens of traditional economic measures and even more deeply and profoundly through the l…
"This book explores the groundwork of service-oriented and agile and lean development and the conceptual basis and experimental evidences for the combination of the two approaches"--Provided by publisher.