This book explains the design thinking approach both for designing new services and delivering the services. This approach itself can be applied to areas other than pure services, because it contains the innovative and intrinsic ingredients that can be applied to any human activ…
The book is a practical guide to designing services that work for people. It offers insights, methods and case studis to help design, implement and measure multichannel service experiences with greater impact for costumers, businesses and society.
This title is filled with practical and insightful expert advice on how to increase productivity through creativity and innovation. Packed with intriguing and insightful case studies and practical advice, "Design Thinking" is a comprehensive guide to increasing productivity thro…
