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Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behaviour in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparall…

This handbook illustrates the utility of global sport as a lens through which to disentangle the interconnected political, economic, cultural, and social patterns that shape our lives. Drawing on multidisciplinary perspectives, it is organized into three parts. The first part ou…