In lijn met design thinking, waarin een creatieve wijze van innoverende productontwikkeling centraal staat, laat Designing Services manieren zien om tot innoverende dienstverlening en dienstontwikkeling te komen.
Essays in de lijn met de nieuwe hype rond "authenticiteit". Over nieuwe wegen (gerelateerd aan service design thinking) die het strategisch management volgens Neumeier moet gaan volgen om in de markt te blijven en te kunnen innoveren: esthetische producten, betekenisvolle brands…
Uiteenzetting over een creatieve wijze van innoverende productontwikkeling die bekend staat als (service) design thinking.
"The Definitive Business Guide to Surviving and Innovating in the Digital Age.. The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase "The customer is always right" takes on a whole new mean…
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg …
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. Membership is not dead, but you do need to change your thinking and your models to adapt to the way participation is changing as a re…
"If you don't offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days where businesses could simply offer an 'OK' experience-and get away with it. In today's hypercompetitive environment, companies can no longer be ju…
