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Explores new perspectives on social media entertainmentThere is a new class of cultural producers--YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others--who are part of a rapidly emerging and highly disruptive industry of monetized…

The author argues that liveness is the product of a dynamic interaction between media institutions, technologies and users. In doing so, she challenges earlier conceptions of the notion, which tended to focus on either one of these contributors to its construction. By analyzing …