Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the lux…
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This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. Th…
Public relations executive Michael Levine shows how PR fits into the branding processing using anecdotes, real-world examples, and the creation of a fictional product.
This book deals with the integration of ecology and conservation of amphibians: how amphibians can and should be sampled, marked, and followed through time; how abundance and population trends are measured; what are the robust statistical methods that can be used in ecology and …
"Marine mammals command a high level of public attention, reflected in specific legislation for their protection and management in many countries. They also present particular challenges to ecologists and conservation biologists: they are mostly difficult to observe, they occupy…
This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered inc…
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates o…
Meer dan 300 verdwenen en vergeten merken gebundeld. Na het succes van de eerste versie brengt de tweede druk van het koffietafelboek 'Verdwenen Merken' nu nog meer merken in beeld. Met vermakelijke verhalen, interviews en bijzondere beelden nemen Richard Otto en Robbert van Lo…
This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepr…
"Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identit…
"The concept of Citizen Brands embodies not just one, but three crucial strategic issues for the business world: values (what the company stands for); corporate citizenship (playing an active role in society); and branding (the tangible and intangible attributes that are encompa…
What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge fac…
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive hi…