Account-based marketing for dummies
Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.
Read More ↓Title Statements
- Full title :Account-based marketing for dummies / by Sangram Vajre.
Summary
Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.
Read More ↓Edition Statements
- Publication Date:2016
Publication Statements
- Publisher(s):John Wiley & Sons, Inc
- Place of Publication:Hoboken, NJ
- Language:eng
- Publication Date:2016
Notes
Includes index.
The Physical Object
- Description:1 online resource (xviii, 354 pages)
Edition Identifiers
- ISBN:9781119224860, 1119224861, 9781119224884, 1119224888, 1119224853, 9781119224853
- oclc:ocn946887421
- LC Classification:HF5415.1263
- Dewey Decimal:658.8/04
Table of Contents
Title Page; Table of Contents; Foreword; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1: Getting Started with Account-Based Marketing; Chapter 1: Introducing the Basics of Account-Based Marketing; Defining Account-Based Marketing; Flipping the Funnel; Chapter 2: Making the Case for Account-Based Marketing; Understanding Why B2B Companies Need Account-Based Marketing; Starting the Conversation about ABM; Driving More Revenue from Account-Based Marketing; Chapter 3: Aligning Sales and Marketing.
Setting the Right Marketing GoalsDriving Revenue through Teamwork; Renewing the Vows between Marketing and Sales; Chapter 4: Selecting Tools; Understanding Marketing Technology; Setting Up Your Platforms; Types of Marketing Activities; Part 2: Identifying Accounts for Marketing; Chapter 5: Targeting Your Best-Fit Accounts; Focusing on the Right Market; Creating an Ideal Customer Profile; Making a Value Proposition; Building Your List of Target Accounts; Chapter 6: Fueling the Account-Based Marketing Engine; Managing Your Existing CRM Data; Obtaining New Data on Target Accounts.
Creating New AccountsProtecting Data…
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