Administración del producto

Administración del producto

by Lehmann, Donald R.

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Title Statements

  • Full title :Administración del producto / Donald R. Lehmann, Russell S. Winer ; revisión técnica, Diana Dávila R. ; traducción, Jorge Humberto Romo Muñoz y José del Carmen Pecina.

Edition Statements

  • Publication Date:©2007.
  • Edition:4a. ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:México
  • Language:spa
  • Publication Date:©2007.

Notes

Traducción de: Product management.

The Physical Object

  • Description:xvi, 502 p. : : il. ; : 24 cm

Edition Identifiers

  • ISBN:9701062485, 9789701062487
  • oclc:ocn318400647
  • LC Classification:HF5415.15
  • Dewey Decimal:658.575

Subjects

Administración de productos Marketing Marketing -- tratados, manuales, etc Política del producto Product management Produits commerciaux -- Gestion

Writers

Lehmann, Donald R. Winer, Russell S.

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