Architecting experience

Architecting experience: a marketing science and digital analytics handbook

by Wheeler, Scot R.

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Title Statements

  • Full title :Architecting experience : a marketing science and digital analytics handbook / Scot R Wheeler (Medill-Northwestern University, USA)

Edition Statements

  • Publication Date:2016

Publication Statements

  • Publisher(s):World Scientific
  • Place of Publication:New Jersey
  • Language:eng
  • Publication Date:2016

The Physical Object

  • Description:xii, 268 Seiten : Illustrationen

Edition Identifiers

  • ISBN:9789814725651, 981472565X, 9789814678414, 9814678414
  • oclc:ocn930520057
  • LC Classification:HF5415.123
  • Dewey Decimal:658.8/02

Table of Contents

IntroductionThe foundations of personalization -- Strategy, technology, science & art -- The applied digital analytics playbook (adap) part one -- The changing world of owned media -- Earned media: organic social & seo -- Paid media analytics -- Testing & optimization. marketing automation. attribution -- Data management, models and algorithms -- The cultural and organizational impact of data -- Conclusion.

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Subjects

Communication en marketing Communication in marketing Digital media Digitale Medien Kommunikation Marketing Médias numériques

Writers

Wheeler, Scot R.

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