Basic marketing

Basic marketing: a global-managerial approach

by McCarthy, Edmund Jerome

Type Book
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Title Statements

  • Full title :Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault.

Edition Statements

  • Publication Date:1993
  • Edition:11th ed

Publication Statements

  • Publisher(s):Irwin
  • Place of Publication:Homewood
  • Language:eng
  • Publication Date:1993

The Physical Object

  • Description:XXII, 763, [30] p. : : ill. ; : 26 cm

Edition Identifiers

  • ISBN:025610509X, 9780256105094
  • oclc:ocn909154495

Subjects

Marketing

Writers

McCarthy, Edmund Jerome Perreault, William D.,, Jr

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