Beat accelerating customer expectations with trend-driven innovation

Beat accelerating customer expectations with trend-driven innovation

by Mason, Henry

Type Book
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Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on trendwatching.com for over a decade,Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

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Title Statements

  • Full title :Beat accelerating customer expectations with trend-driven innovation / Henry Mason, David Mattin, Maxwell Luthy and Delia Dumitrescu ; foreword by Alexander Osterwalder.

Summary

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on trendwatching.com for over a decade,Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

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Edition Statements

  • Publication Date:©2015.

Publication Statements

  • Publisher(s):John Wiley & Sons, Inc
  • Place of Publication:Hoboken, New Jersey
  • Language:eng
  • Publication Date:©2015.

The Physical Object

  • Description:xiii, 352 pages : : illustrations ; : 21 x 21 cm.

Edition Identifiers

  • ISBN:9781119076315 (paperback), 1119076315 (paperback)
  • oclc:on1030980390
  • Dewey Decimal:658.8

Subjects

Consommateurs -- Comportement Consumer behavior Customer relations High technology industries -- Marketing Marketing

Writers

Mason, Henry Dumitrescu, Delia Luthy, Maxwell Mattin, David Osterwalder, Aleanders Reyes, Maria Isabel

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