Title Statements
- Full title :Brand management : strategy, measurement and yield analysis / Rajagopal.
Edition Statements
- Publication Date:2007
Publication Statements
- Publisher(s):Nova Science
- Place of Publication:New York, NY
- Language:eng
- Publication Date:2007
The Physical Object
- Description:XIII, 301 S. : graph. Darst.
Edition Identifiers
- ISBN:1600219454, 9781600219450
- oclc:on1074364492
- Dewey Decimal:658.8/27
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