Creating powerful brands

Creating powerful brands

by DeChernatony, Leslie

Type Book
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Title Statements

  • Full title :Creating powerful brands / Leslie de Chernatony; Malcolm McDonald; Elaine Wallace

Edition Statements

  • Publication Date:2011
  • Edition:4. ed

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:London [u.a.]
  • Language:eng
  • Publication Date:2011

The Physical Object

  • Description:XXV, 483 S. : Ill., graph. Darst

Edition Identifiers

  • ISBN:9781856178495, 1856178498
  • oclc:ocn934512222

Subjects

Brand name products Markenpolitik Product management

Writers

DeChernatony, Leslie Chernatony, Leslie de McDonald, Malcolm Wallace, Elaine

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