Branding for dummies

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Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!

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Title Statements

Full title :Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.

Summary

Edition Statements

Publication Date:2015
Edition:2nd edition

Publication Statements

Publisher(s):John Wiley & Sons, Inc
Place of Publication:Hoboken, NJ
Language:eng
Publication Date:2015

Notes

Previous edition published in 2007.

Includes index.

The Physical Object

Description:1 online resource (xii, 368 pages :) : illustrations.

Edition Identifiers

ISBN:111895808X, 9781118958087
oclc:on1153043463
LC Classification:HF5415.1255

Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.