BRICS and beyond: executive lessons on emerging markets

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With its wide range of current case illustrations and concise summaries, this book will welcome today's MBA student to the wider world of 21st century international business.

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Title Statements

Full title :BRICS and beyond : executive lessons on emerging markets / Stephanie Jones.

Summary

With its wide range of current case illustrations and concise summaries, this book will welcome today's MBA student to the wider world of 21st century international business.

Edition Statements

Publication Date:2012.

Publication Statements

Publisher(s):Wiley
Place of Publication:Chichester, West Sussex
Language:eng
Publication Date:2012.

The Physical Object

Description:xi, 287 pages ; : 24 cm

Edition Identifiers

ISBN:9781119962694, 1119962692, 1118351568, 9781118351567
oclc:ocn769991381
LC Classification:HD2755.5
Dewey Decimal:658/.049

Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index.

Subjects

BRIC countries BRIC countries -- Foreign economic rela… Business and Management Corporate Social Responsibility developing countries Diversity in the workplace Diversity in the workplace -- Developin… Emerging Market Industrial management Industrial management -- Developing cou… International business enterprises International business enterprises -- D… International economic relations Pays du BRICS -- Relations économiques … Schwellenländer Social responsibility of business Social responsibility of business -- De… Strategisches Management Unternehmenskultur Unternehmer