Business and professional writing: A basic guide

"Straightforward, practical, and focused on realistic examples, Business and Professional Writing : A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout. Business and Professional Writing instructor site resources include PowerPoint lectures, suggested assignments, grading rubrics, and lesson plans, and suggested lecture notes."--

"Edited by Michel Pharand"--Title page verso.

Acknowledgments -- Preface -- Introduction to business and professional writing -- Part I. The Basics of Strong Writing -- Chapter 1. Plain language -- Chapter 2. The seven C's of good professional communication -- Chapter 3. The eighth C : Learning grammar language -- Chapter 4. Copy-editing -- Part II. Document Design -- Chapter 5. Basic document design -- Chapter 6. Formatting for correspondence -- Part III. Correspondence -- Chapter 7. Emails and memos -- Chapter 8. Letters : Good news, neutral, and bad news -- Chapter 9. Persuasive letters -- Part IV. Writing For A Job -- Chapter 10. Cover letters -- Chapter 11. Résumés -- Part V. Promotional Materials -- Chapter 12. News releases -- Chapter 13. Brochures -- Chapter 14. Promotion on the web -- Part VI. Oral Presentations -- Chapter 15. Individual oral presentations -- Chapter 16. Group presentations -- Part VII. Reports -- Chapter 17. Informal reports -- Chapter 18. Formal reports -- Chapter 19. Formal proposal report example -- Chapter 20. Formal report example -- Appendix. Answers to Exercises -- Permissions acknowledgments -- Index.