Business communication

Business communication: process & product

by Guffey, Mary Ellen

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Title Statements

  • Full title :Business communication : process & product / Mary Ellen Guffey, Dana Loewy.

Edition Statements

  • Publication Date:©2011.
  • Edition:7th ed

Publication Statements

  • Publisher(s):Cengage Learning
  • Place of Publication:Mason, Ohio
  • Language:eng
  • Publication Date:©2011.

Notes

"This book contains select works from existing Cengage Learning resources and was produced by Cengage Learning Custom Solutions for collegiate use"--Title page verso.

The Physical Object

  • Description:1 volume (various pagings) : : color illustrations ; : 29 cm

Edition Identifiers

  • ISBN:9781133306818, 1133306810, 9781133234487, 1133234488, 9780538466264, 053846626X, 9780538466257, 0538466251
  • oclc:ocn771115376
  • LC Classification:HF5718.3
  • Dewey Decimal:651.7

Table of Contents

Unit 1. Communication foundations. 1. Effective and ethical communication at work -- 2. Professionalism: team, meeting, listening, nonverbal, and etiquette skills -- 3. Intercultural communication -- Unit 2. The writing process. 4. Planning business messages -- 5. Organizing and writing business messages -- 6. Revising business messages -- Unit 3. Workplace communication. 7. Electronic messages and digital media -- 8. Positive messages -- 9. Negative messages -- 10. Persuasive and sales messages -- Unit 4. Reports, proposals and presentations. 11. Report and research basics -- 12. Informal business reports -- 13. Proposals, business plans, and formal business reports -- 14. Business presentations -- Unit 5. Employment communication. 15. The job search, resumes, and cover letters -- 16. Interviewing and following up.

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Subjects

Anglais (Langue) -- Anglais commercial Business communication Business report writing Business writing Communication dans l'entreprise English language Business English Style commercial

Writers

Guffey, Mary Ellen Loewy, Dana

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