Business development for dummies

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Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read …

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Title Statements

Full title :Business development for dummies / by Anna Kennedy.

Summary

Edition Statements

Publication Date:©2015.

Publication Statements

Publisher(s):John Wiley and Sons
Place of Publication:Chichester, West Sussex
Language:eng
Publication Date:©2015.

Notes

Includes index.

The Physical Object

Description:xiv, 402 pages : : illustrations ; : 24 cm.

Edition Identifiers

ISBN:9781118962718 (pbk.), 1118962710 (pbk.)
oclc:ocn905951813
LC Classification:HF5415.1
Dewey Decimal:658.022

Introduction -- Getting started with business development -- Planning for business development -- Making the most of marketing -- Seeing what sales can do for you -- Managing your customers for business success -- Making influential friends: partnerships -- The part of tens.

Subjects

BUSINESS & ECONOMICS / Development / Bu… Industrial marketing Marketing Marketing industriel Petites et moyennes entreprises -- Croi… Planification stratégique Small business -- Growth Strategic planning