Business development for dummies

by Kennedy, Anna

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Title Statements

Full title :Business development for dummies / by Anna Kennedy.

Summary

Annotation

Edition Statements

Publication Date:2015.

Publication Statements

Publisher(s):John Wiley and Sons, Inc
Place of Publication:Chichester, West Sussex
Language:eng
Publication Date:2015.

Notes

Includes index.

The Physical Object

Description:1 online resource

Edition Identifiers

ISBN:9781118962695, 1118962699, 9781118962701, 1118962702, 1118962710, 9781118962718, 9781322950259, 1322950253
oclc:ocn903014597
LC Classification:HD2341
Dewey Decimal:658.022

Title Page; Table of Contents; Introduction; Part I: Getting Started with Business Development; Chapter 1: Introducing Business Development for Services Firms; Chapter 2: Finding Damaging Gaps in Your Business Development; Chapter 3: Diving Inside Your Customer's Head; Chapter 4: Using the Lifecycle to Your Advantage; Part II: Planning for Business Development; Chapter 5: Getting Ready for Business Development; Chapter 6: Building Your Business Development Plan; Chapter 7: Putting Your Plan into Action; Part III: Making the Most of Marketing.

Chapter 8: Appreciating the Benefits of Marketing for Your BusinessChapter 9: Driving Sales Success with Effective Marketing; Chapter 10: Creating Your Marketing Plan; Chapter 11: Automating Marketing -- More Leads with Less Effort; Chapter 12: Forming a Winning Team: Marketing and Sales Cohesion; Part IV: Seeing What Sales Can Do for You; Chapter 13: Becoming the Leader of the (Sales) Pack; Chapter 14: Taking the Lead: Selling Under Control; Chapter 15: Closing the Sale to Your Satisfaction; Part V: Managing Your Customers for Business Success.

Chapter 16: Generating Success from the Customer RelationshipChapter 17: Joining Together to Max…

Subjects

BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… BUSINESS & ECONOMICS -- Organizational … Industrial marketing Marketing industriel Petites et moyennes entreprises -- Croi… Planification stratégique Small business -- Growth Strategic planning