Commercializing new technologies

Commercializing new technologies: getting from mind to market

by Jolly, V. K.

Type Book
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From mind to market: the process of technology commercialization; Imagining the Dual (Techno-Market) insight to start commercialization; Mobilizing interest and endorsement; Incubating to define commercializability; Mobilizing resources for demonstration; Demonstrating contextually in products and processes; Mobilizing market constituents; Promotin g adoption; Mobilizing complementary ssets for delivery and optimizing retursn; Sustaining commercialization and realizing long-term- value; Closing…

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Title Statements

  • Full title :Commercializing new technologies : getting from mind to market.

Summary

From mind to market: the process of technology commercialization; Imagining the Dual (Techno-Market) insight to start commercialization; Mobilizing interest and endorsement; Incubating to define commercializability; Mobilizing resources for demonstration; Demonstrating contextually in products and processes; Mobilizing market constituents; Promotin g adoption; Mobilizing complementary ssets for delivery and optimizing retursn; Sustaining commercialization and realizing long-term- value; Closing the circle: speed, timing, and effectiveness; Implications for managing technological innovation within companies.

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Edition Statements

  • Publication Date:1997.

Publication Statements

The Physical Object

  • Description:409 p.

Edition Identifiers

  • ISBN:0875847609, 9780875847603
  • oclc:ocn710791771
  • Dewey Decimal:658.5

Subjects

Adminsitration Commercializing Marketing Technologies

Writers

Jolly, V. K.

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