Consumer behavior: building marketing strategy
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marke…
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- Full title :Consumer behavior : building marketing strategy.
Summary
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers."--Publisher description.
Read More ↓Edition Statements
- Publication Date:©2007.
- Edition:10th ed
Publication Statements
- Publisher(s):McGraw-Hill/Irwin
- Place of Publication:BHoston, Mass
- Language:eng
- Publication Date:©2007.
Notes
Previous edition: / by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 2004.
Contents: Part One Introduction Chapter 1 Consumer Behavior and Marketing Strategy Part Two External Influences Chapter 2 Cross-Cultural Variations in Consumer Behavior Chapter 3 The Changing American Society: Values Chapter 4 The Changing American Society: Demographics and Social Stratification Chapter 5 The Changing American Society: Subcultures Chapter 6 The American Society: Families and Households Chapter 7 Group Influences on Consumer Behavior Part Two Cases Cases 21 through 29 Part Three Internal Influences Chapter 8 Perception Chapter 9 Learning, Memory, and Product Positioning Chapter 10 Motivation, Personality, and Emotion Chapter 11 Attitudes and Influencing Attitudes Chapter 12 Self-Concept and Lifestyle Part Three Cases Cases 31 through 310 Part Four Consumer Decision Process Chapter 13 Situational Influences Chapter 14 Consumer Decision Process and Problem Recognition Chapter 15 Information Search Chapter 16 Alternative Evaluation and Selection Chapter 17 Outlet Selection and Purchase Chapter 18 Postpurchase Processes, Customer Satisfaction, and Customer Commitment Part Four Cases Cases 41 through 48 Part Five Organizations as Consumers Chapter 19 Organizational Buyer Behavior Part Five Cases Cases 51 and 52 Part Six Consumer Behavior and Marketing Regulation Chapter 20 Marketing Regulation and Consumer Behavior Part Six Cases Cases 61 and 62.
The Physical Object
- Description:xxiv, 790 pages : : color illustrations ; : 27 cm +
Edition Identifiers
- ISBN:9780071109154, 0071109153, 9780071106689, 0071106685, 0073101419, 9780073101415, 0073101370, 9780073101378
- oclc:on1058029069
- LC Classification:HF5415.33.U6
- Dewey Decimal:658.83420973
Table of Contents
V.1 : Book -- v.2 : CD-ROM.
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