Consumer Marketing 2014-2015
by Miller, Richard K., (Richard Kendall)
Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause…
Read More ↓Title Statements
- Full title :Consumer Marketing 2014-2015 / by Richard K. Miller and Kelli Washington.
Summary
Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources --
Read More ↓Edition Statements
- Publication Date:©2014
- Edition:3rd edition
Publication Statements
- Publisher(s):Richard K Miller & Associates
- Place of Publication:Loganville, GA
- Language:eng
- Publication Date:©2014
Notes
Issues for 2016/2017- cataloged as a serial in LC.
The Physical Object
- Description:405 pages ; : 29 cm.
Edition Identifiers
- ISBN:9781577831952, 1577831950
- oclc:ocn861211105
- LC Classification:HF5415.1
- Dewey Decimal:381.0973
Subjects
Writers
More from this Series
No reviews yet. Be the first to rate this work.
Related Works
more →
Discovering the brain
Discovering the brain
The American testament: for the Institute for Philosophical Res…
Adler, Mortimer Jerome
A guide to The Constitution, that delicate balance: a thirteen-week telecourse
McKenna, George
Files & Downloads
-
Consumer Marketing 2014-2015 -- (.pdf)
PDF · 1.5 MB · updated
Rate & Review