Consumer psychology
Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour, and this book shows how it can be used to explain why people choose certain products and services and how this affects their behaviour and psychological well-being." "Written in a clear and accessible style, this book is essential reading for students of consumer …
Read More ↓Title Statements
- Full title :Consumer psychology / Cathrine V. Jansson-Boyd.
Summary
Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour, and this book shows how it can be used to explain why people choose certain products and services and how this affects their behaviour and psychological well-being." "Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.--Résumé de l'éditeur.
Read More ↓Edition Statements
- Publication Date:2010.
Publication Statements
- Publisher(s):Open University Press
- Place of Publication:Maidenhead
- Language:eng
- Publication Date:2010.
The Physical Object
- Description:xi, 258 p. : : ill. ; : 25 cm
Edition Identifiers
- ISBN:033522928X, 9780335229277, 0335229271, 9780335229284
- oclc:ocn858600821
- LC Classification:HF5415.32
- Dewey Decimal:658.8342
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