Contemporary marketing

Contemporary marketing

by Kurtz, David L.

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Title Statements

  • Full title :Contemporary marketing / David L. Kurt ...

Edition Statements

  • Publication Date:imp. 2015, ©2016.
  • Edition:17th e

Publication Statements

  • Publisher(s):Cengage Learning
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:imp. 2015, ©2016.

The Physical Object

  • Description:1 v. (xxvi- 652 p.) : : illustrations en coul., couv. illustrations en coul. ; : 29 cm

Edition Identifiers

  • ISBN:9781305075368, 1305075366
  • oclc:ocn973924084

Subjects

Marketing Marketing -- Études de cas Marketing -- Manuels d'enseignement

Writers

Kurtz, David L.

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