Content is currency

Content is currency: developing powerful content for web and mobile

by Wuebben, Jon

Type Book
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Why do some websites succeed while others struggle? It is not only a question of having a good idea or finding an untapped niche.

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Title Statements

  • Full title :Content is currency : developing powerful content for web and mobile / Jon Wuebben.

Summary

Why do some websites succeed while others struggle? It is not only a question of having a good idea or finding an untapped niche.

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Edition Statements

  • Publication Date:©2011.

Publication Statements

  • Publisher(s):Nicholas Brealey Pub
  • Place of Publication:Boston, MA
  • Language:eng
  • Publication Date:©2011.

The Physical Object

  • Description:1 online resource (xxv, 264 pages) : : illustrations

Edition Identifiers

  • ISBN:9781857889901, 1857889908
  • oclc:ocn772916335
  • LC Classification:HF5415.1265
  • Dewey Decimal:658.8/72

Table of Contents

pt. 1. Content : it's the currency -- pt. 2. Content for the web -- pt. 3. Content for community and mobile.

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Subjects

BUSINESS & ECONOMICS -- E-Commerce BUSINESS & ECONOMICS -- Mail Order BUSINESS & ECONOMICS -- Marketing Commerce électronique Electronic commerce Internet marketing Marketing sur Internet Sites Web -- Conception Web sites -- Design

Writers

Wuebben, Jon

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