Creating powerful brands

Creating powerful brands

by De Chernatony, Leslie

Type Book
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Title Statements

  • Full title :Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.

Edition Statements

  • Publication Date:2011.
  • Edition:4th ed

Publication Statements

The Physical Object

  • Description:XXV, 483 str. : : ilustr. ; : 24 cm.

Edition Identifiers

  • ISBN:9781856178495, 1856178498
  • oclc:ocn781491230
  • Dewey Decimal:658.827

Subjects

Brand name products Marketing Product management Produits commerciaux -- Gestion Produits de marque trženje

Writers

De Chernatony, Leslie McDonald, Malcolm Wallace, Elaine

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