Creating powerful brands

Creating powerful brands

by De Chernatony, Leslie

Type Book
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Title Statements

  • Full title :Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.

Edition Statements

  • Publication Date:2013, ©2011.
  • Edition:4th ed

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:Abingdon, Oxon
  • Language:eng
  • Publication Date:2013, ©2011.

The Physical Object

  • Description:xxv, 483 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:9781856178495, 1856178498
  • oclc:ocn953975716
  • LC Classification:HD69.B7
  • Dewey Decimal:658.8/27

Subjects

Brand name products Brand name products -- Planning branding Branding (Marketing) Märkesvaror Product management Produits commerciaux -- Gestion Produits de marque Produits de marque -- Planification Stratégie de marque

Writers

De Chernatony, Leslie McDonald, Malcolm Wallace, Elaine

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