Google advertising tools

Google advertising tools

by Davis, Harold

Type Book
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When it comes to advertising on the web, you just can't argue with the numbers. A 7 billion market today is expected to grow to 18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. Google Advertising Tools from O'Reilly examines the business and technology behind making money wi…

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Title Statements

  • Full title :Google advertising tools / Harold Davis.

Summary

When it comes to advertising on the web, you just can't argue with the numbers. A 7 billion market today is expected to grow to 18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows.

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Edition Statements

  • Publication Date:2006.
  • Edition:First edition

Publication Statements

  • Publisher(s):O'Reilly
  • Place of Publication:Beijing
  • Language:eng
  • Publication Date:2006.

Notes

Includes index.

The Physical Object

  • Description:1 online resource (368 pages) : : illustrations

Edition Identifiers

  • ISBN:9780596522674, 0596522673
  • oclc:ocn861531469
  • LC Classification:HF6146.I58
  • Dewey Decimal:025.04

Table of Contents

Table of Contents; Preface; Organization; Assumptions; About the Examples; Conventions Used in This Book; Using Code Examples; How to Contact Us; Safari Enabled; Acknowledgments; Part I; Build It and They Will Come: Creating Popular Web Sites; The Taxonomy of Success; Funny Web Destinations; Useful Free Services and Software; Magazines and Newspapers; The Blogosphere; Practical Information: Content Sites and Niches; E-Commerce Sites; Great Communities; Popular Sites: Using Alexa; How Much Content Is Enough?; Presenting Content; Page and Site Design; Page Size; Separating Content from Design

Keeping Content FreshPositioning Ads; Content Architecture; Server-Side Includes; PHP Includes; Optimal Include Layout; Action Items; Driving Traffic to Your Site; Creating a Plan and a Story; The Elevator Pitch; Creating a Checklist; Naming Your Site; Submitting Your Sites to Search Engines; Important Search Engines for Submission; Submission Tools; Working with Directories; Understanding Taxonomies; Getting Open Directory Project Listings; Getting Yahoo! Directory Listings; Becoming Popular; The Best Inbound Links; Finding Sites to Make a Link Request; Making the Link Request

Finding email …

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Subjects

Google (Firm) Internet advertising Keyword searching Publicité sur Internet Recherche par mots-clés

Writers

Davis, Harold

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