Google Analytics integrations

Google Analytics integrations

by Waisberg, Daniel

Type Book
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"This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior."--Publisher's website

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Title Statements

  • Full title :Google Analytics integrations / Daniel Waisberg.

Summary

"This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior."--Publisher's website

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Edition Statements

  • Publication Date:[2015], ©2015.

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Indianapolis (Ind.)
  • Language:eng
  • Publication Date:[2015], ©2015.

Notes

Includes index.

The Physical Object

  • Description:1 v. (XXIV-187 p.) : : illustrations, couv. illustrations en coul. ; : 24 cm

Edition Identifiers

  • ISBN:9781119053064, 1119053064
  • oclc:ocn960793673
  • LC Classification:TK5105.885.G66
  • Dewey Decimal:006.3

Subjects

Writers

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Files & Downloads

  • Google Analytics Integrations -- (.pdf)

    PDF · 5.9 MB · updated