Inside marketing

Inside marketing: practices, ideologies, devices

by Cayla, Julien Zwick, Detlev

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Title Statements

  • Full title :Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

Edition Statements

  • Publication Date:2013.

Publication Statements

The Physical Object

  • Description:xi, 357 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:9780199655830, 0199655839, 9780199576746, 0199576742
  • oclc:ocn870525599
  • LC Classification:HF5415

Subjects

Marketing Marketing -- Gestion Marketing -- Management

Writers

Cayla, Julien Zwick, Detlev

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