Inside marketing: practices, ideologies, devices

by Cayla, Julien Zwick, Detlev

Type Book
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This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

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Title Statements

  • Full title :Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

Summary

This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

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Edition Statements

  • Publication Date:2011.

Publication Statements

Notes

Titre de l'écran-titre (visionné le 7 juin 2011).

The Physical Object

  • Description:1 ressource en ligne (1 texte électronique (xi, 357 pages)) : : illustrations, fichiers HTML

Edition Identifiers

  • oclc:on1132053363
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Marketing

Writers

Cayla, Julien Zwick, Detlev

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