Inside marketing

Inside marketing: practices, ideologies, devices

by Cayla, Julien Zwick, Detlev

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Title Statements

  • Full title :Inside marketing : practices, ideologies, devices / edited by Detlev Zwick, Julien Cayla.

Edition Statements

  • Publication Date:2011.

Publication Statements

The Physical Object

  • Description:xi, 357 p. ; : 24 cm

Edition Identifiers

  • ISBN:9780199576746, 0199576742
  • oclc:ocn809501778
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Gestion du marketing Marketing Marketing -- Aspect social Marketing -- Gestion Marketing -- Management

Writers

Cayla, Julien Zwick, Detlev

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