Integrated marketing communications

Integrated marketing communications: a global brand-driven approach

by Kitchen, Philip J.

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Title Statements

  • Full title :Integrated marketing communications : a global brand-driven approach / Philip J. Kitchen & Marwa E.Tourky.

Edition Statements

  • Publication Date:©2022
  • Edition:Second edition

Publication Statements

Notes

Includes index.

The Physical Object

  • Description:1 online resource (379 pages)

Edition Identifiers

  • ISBN:9783030764166, 3030764168
  • oclc:on1298466232
  • LC Classification:HF5415.123
  • Dewey Decimal:658.802

Subjects

Communication in marketing Marketing

Writers

Kitchen, Philip J. Tourky, Marwa E.

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