International marketing

International marketing

by Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce

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Title Statements

  • Full title :International marketing / Philip R. Cateora [y otros].

Edition Statements

  • Publication Date:2019.
  • Edition:18th edition, international student edition

Publication Statements

  • Publisher(s):McGrawHill Education
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2019.

The Physical Object

  • Description:xxxii, 682 p. : : il

Edition Identifiers

  • ISBN:9781260547870, 1260547876
  • oclc:on1128830259

Subjects

Empresas multinacionales Internationales Marketing Marketing Mercados de exportación Multinationales Unternehmen

Writers

Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce

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Files & Downloads

  • ISE International Marketing -- (.pdf)

    PDF · 194.0 MB · updated
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